A 15-Year Client Partnership Evolving Into a Bold New Brand
When longtime client GlobaLogix decided to rebrand as GLX Technologies, they turned to Integrity Images to guide and support their transformation.
what we delivered
Together, we brought their vision to life with a comprehensive rebranding strategy that included:
Logo Design - A new brand identity
As with many successful rebranding initiatives, the process began with in-depth conversations centered around GlobaLogix’s vision for the future and the evolving direction of their company.
The team emphasized the need for a brand identity that felt clean, professional, and instantly recognizable—something that would translate seamlessly across a wide variety of platforms and materials, including apparel, print collateral, and digital assets.
They expressed a strong preference for a sans serif font and requested that we find a thoughtful way to incorporate the arrow element from their previous logo, maintaining a visual link to their legacy. After exploring a wide range of concepts, we developed and presented 84 original logo designs.
Below are several of our top selections from that process:
website redesign
We created their new website with dedicated sub-sites for both Water and Oil & Gas, including copywriting, photo editing, looping video creation, website maintenance, etc. (www.glxtech.com, www.glxoilgas.com, www.glxwater.com)
Video production
We created looping videos for the websites, conventions, and LinkedIn, including copywriting, photo, and video editing.
marketing collateral
We developed market-specific brochures, product sheets, PowerPoint templates, and print ads while utilizing our copywriting, product photography, photo editing, and graphic design services.
Branded Communication Assets
New business cards, email signatures, letterhead templates, and LinkedIn banners.
We continue to support GLX Technologies with ongoing design and marketing projects as they grow their presence across both the Oil & Gas and Water & Wastewater industries.
Need help bringing your brand to life or evolving your visual identity? Let’s talk!
